Jusoh Sufian

Dr Sufian Jusoh
World Trade Institute
  • Biotechnology
  • Green Technology
  • Intellectual Property Management
  • Sanitary and Phytosanitary Measures



Sufian Jusoh is an External Fellow of the World Trade Institute (WTI), University of Bern, Switzerland. He is a Senior Fellow and Associate Professor at Institute of Malaysian and International Studies (IKMAS) Universiti Kebangsaan Malaysia and a Distinguished Fellow at the Institute of Diplomacy and Foreign Relations, Malaysia.


Sufian is an Investment Law and Policy Expert at the World Bank and ASEAN. He is also the current Chairman of the Africa-Asia Expert Group on the Customary International Law.  


Sufian is a Barrister-at-Law of Lincoln’s Inn, holds an LL.B from Cardiff Law School, an LL.M (Merit), University College London and a Doctor in Law (summa Cum Laude) from the University of Bern, Switzerland.


Sufian’s expertise is in international trade, international investment and intellectual property management. Sufian coordinates WTI’s consultancy and training programmes in the field of international trade and investment in Southeast Asia.


Sufian has been a consultant in many countries and international organisations. These include the United Nations Conference on Trade and Development, the World Intellectual Property Organisation, APEC High Level Policy Dialogue on Biotechnology, Asian Development Bank, World Bank and ASEAN.


Sufian has authored several books and journal articles.